Become an Accredited Consultant in Real Estate—ACRE™
- Are you tired of working for FREE?
- Tired of being asked to cut your commission to get a deal?
- Fed up with losing business to FSBO or MLS Entry-Only Companies?
- Are your negotiating skills valuable?
Doctors do not provide free exams, CPAs do not do free tax consultations and attorneys do not give free legal advice. Twenty years ago, financial professionals gave away their advice and knowledge, hoping for a commission. However, since the inception of the Certified Financial Planner (CFP®) designation, they no longer have to do that. Yet, Realtors® continue to give away their expertise today.
No more! Earning the ACRE™ designation will empower you with a powerful set of new tools to deal with today's Internet-savvy consumer. By offering responsible choices, you will not only win more listings and buyers, but more importantly, you will have a structure to work with for-sale-by-owners, investors and homeowners where you will not be dependent on closing a transaction in order to get paid. You will be able to earn fees for advising clients and performing other important services, whether or not a home sale occurs.
Far too many consumers think that information from the Internet is all they need to buy a home. We have all heard that, "A little knowledge is a dangerous thing." Many home sellers feel that an MLS listing alone is all that is needed to sell their home, and they confuse this information, with knowledge and experience. They confuse functionary tasks with fiduciary counsel. Finally, there is a solution for the real estate professional.
When you become an Accredited Consultant in Real Estate (ACRE™) and learn to apply your skills through our comprehensive Graduate Coaching Program, you will gain the knowledge, skills, and confidence to charge fees, an hourly rate, for the services and counsel you may have given away in the past. Consumers often pay fees to companies that charge for website exposure and marketing signs, but little else. Those companies will no longer be valid competition when you have the ACRE™ designation.
Now you can offer quality choices to the real estate consumer. Only 10% of your prospects might actually pay fees. Why? Because after you explain how the real estate business actually operates and how a consulting approach could save them thousands of dollars, many will still choose the full commission route, and with YOU. You will no longer have to compete with discounters.
From the ACRE™ exam through to continued participation in the Graduate Coaching Program, you will learn:
- The difference between functionary tasks and fiduciary counsel
- Where your true value resides as a real estate professional
- How to present true fee options (not discounting) to home sellers and buyers
- How you can earn money whether or not you obtain a listing and a sale
- How to gain your broker's acceptance of this new model
Using the expertise and vast wealth of experience of coaches Mollie Wasserman, Paula Bean, Merv Forney, and Judi Bryan, along with the support of real estate educator Tom Pickering, real estate professionals are learning how to stop giving away their valuable time and expertise for free, they are making more money, getting more business, and running circles around the discounters.
With the advent of new technology and the Internet, real estate has become a completely new arena. If you are losing business to discounters and limited-service companies, if you have to constantly cut your commissions, or you're simply not having enough free time or even having fun anymore at a career you've chosen or been proud of in the past, then this is a program you should look into.
Any agent can call themselves "a consultant," but if you want the tools to offer REAL choices, choose to be an Accredited Consultant in Real Estate (ACRE™). The ACRE™ logo and name recognition is fast becoming a testament to a real estate professional's training and ability to provide quality real estate consulting and services.
Finally you can provide what the consumer has wanted for years - quality choices in the real estate services they can receive and how they can pay for them without being discounted!